In 2023 DG2 made an exciting announcement about the future of the brand. DG2 lovers were introduced to Sam Saboura, the new creative director for DG2. The strategy for the announcement involved not just introducing Sam but also teaching customers what a creative director does and how Sam will help shape the collection and ultimately serve as a listening ear to the consumer.
DG2 has a loyal fanbase of over half a million women who love to watch unboxing events, catch the midnight product launches on HSN, and proudly share their fashion finds across their social channels.
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