Our mission is to advocate for each one of our portfolio’s eleven brands, enabling them to connect deeply with their customers and achieve outsized and ongoing success in their respective markets without compromising our planet.
We take our position at the forefront of the fashion industry seriously and endeavor to not only minimize our brands’ footprints but to use our collective power to positively contribute to the world around us.
Sunrise Brands strives to be a force in fashion. We meet each challenge, each opportunity, with analytics, action and heart. We believe in vision, and determination. Our team makes the impossible happen on a regular basis.
Across all of our brands, we prioritize fostering a sense of community. We believe in the limitless power of talented, creative people with a shared goal and are proud to consider our eleven brands family.
Social responsibility is a key focus of our day-to-day operations, and a business and culture priority across all of our brands. We’re committed to working toward a sustainable future and improving the social, economic, and environmental well-being of our partners and customers through product innovation, transparency, and a responsible code of conduct.
Sunrise Brands is proud to champion diversity in all its forms, and has developed the following north-star directives for ourselves and our brands to ensure the protection of this crucial value.
1. To attract, recruit and retain people that guarantee a diverse pool of candidates for all current and future positions in the Company at all levels.
2. To facilitate a working environment that encourages equal opportunity in all areas of the Company, and for all members of our teams irrespective of their gender, gender identity or expression, sexual orientation, race, ethnicity, origin or disability, among other characteristics.
3. To foster human rights as well as respectful communication and cooperation between people, both internally and externally.