AMERICAN RAG

AMERICAN RAG CIE IS A COLLECTION THAT EMBODIES THE ESSENCE OF BOTH CALIFORNIA COOL AND EAST COAST CHIC. WITH A FOCUS ON LIFESTYLE, IT IS FOR THE WOMAN WHO IS NOT AFRAID TO BE SLEEK AND SEXY, EDGY AND ROMANTIC.

Leadership
Gary Bader
Office
New York, NY
contact
Email Us
established
1984

mood

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mission

WE BELIEVE THAT TIME IS THE MOST IMPORTANT CURRENCY, SO OUR TEAM STRIVES TO SAVE AS MUCH OF YOURS AS POSSIBLE. WE USE PRODUCT RESEARCH TO SHAPE AN OFFERING YOU REALLY WANT AND SUPPORT YOU THROUGH EVERY STEP OF THE SHOPPING PROCESS.

vintage
playful
romantic

Sustainability

Promise

Fashionably fresh while staying true to it’s boutique heritage; the line melds vintage-inspired colors and prints with classic denim and the season’s latest trends.

The brand has consistently maintained its core message of trend right, strong price/value product, including items that are volume drivers, many which attract a broader customer base than the brand targeted 18-25 yr old Junior.

American Rag is uniquely authentic with an eye to the future and a past rooted in popular american culture. The brand has historically targetted the missy and plus customer who thinks and dresses in their own way. The brand is well known for its connection to music and festivals. The brand serves as an authority on trend and denim and appearls to a freestyle millennial who wants vintage-inspired authenticity.

Articles

Sunrise Brands Prepares for Major Expansion With Recently Acquired Labels
Sunrise Brands plots the comeback of Joie, Equipment and Current/Elliott
The Collected Group’s James Miller: ‘The US department store model isn’t going anywhere’

growth

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