The brand has consistently maintained its core message of trend right, strong price/value product, including items that are volume drivers, many which attract a broader customer base than the brand targeted 18-25 yr old Junior.
American Rag is uniquely authentic with an eye to the future and a past rooted in popular american culture. The brand has historically targetted the missy and plus customer who thinks and dresses in their own way. The brand is well known for its connection to music and festivals. The brand serves as an authority on trend and denim and appearls to a freestyle millennial who wants vintage-inspired authenticity.
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