Superdry Parent Buys Back U.S. License

Superdry Parent Buys Back U.S. License

Sunrise Brands has sold its North American license for the Superdry retail brand to Superdry’s parent company, SuperGroup.

he Superdry apparel brand, which combines Americana styling with Japanese-inspired graphics, is based in the U.K.

The North American license includes the exclusive rights to distribute Superdry products in North America including the U.S., Canada and Mexico.