Sunrise Brands Sells Superdry License to SuperGroup Plc.

Superdry - WWD

Sunrise Brands Sells Superdry License to SuperGroup Plc.

Sunrise Brands has sold its North American license for Superdry to Superdry’s parent company, SuperGroup Plc. Terms were not disclosed.

The deal includes the exclusive rights to distribute Superdry products in the U.S., Canada and Mexico. It follows on the heels of SuperGroup’s acquisition of its Scandinavian, Spanish and German licensees over the last 18 months.

Sunrise Brands acquired the Superdry North American license in 2008 and has opened 15 stores around the U.S., including New York, Miami, San Francisco and Los Angeles. A store is also slated for Las Vegas.