Melissa McCarthy Web Site to Go Live in August

Melissa McCarthy - wwd.com

Melissa McCarthy Web Site to Go Live in August

Melissa McCarthy is planning a two-pronged attack to launch her new women’s collection in August.

In addition to hitting department and specialty stores in the U.S., Canada and the U.K. for the fall selling season, an e-commerce site will go live at the same time.

The e-tail site for Melissa McCarthy Seven7, which is designed by the actress and manufactured by Sunrise Brands, will be available under the Melissamccarthy.com name. It will be managed by McCarthy and Gerard Guez, chairman and chief executive officer of Sunrise Brands, which will operate the site through its digital group.