Sunrise Symbol

  • DESIGNER
  • RETAILER
  • ECOMMERCE
  • PRODUCER
  • DISTRIBUTOR
  • MARKETING
  • DIRECT TO RETAIL
  • LICENSING

of branded and private-label apparel

Our Business

Sunrise Brands has leveraged three decades of uncontested denim preeminence into becoming the most dynamic diversified apparel company in the United States.

Today, while Sunrise Brands remains a denim powerhouse, our product mix includes casual bottoms, knits, sweaters, sportswear, outerwear, bags and other lifestyle accessories. As case studies in ingenuity and uniqueness, each of our 11 divisions serve a specific market with skillful thinking and accurate execution.

What every branded and private label company in our portfolio has in common is its ability to thrive in its own market positioning, aided by its own product R&D, but backed by the financial, manufacturing and retail channel muscle of Sunrise.

Designer

Retailer

Ecommerce

Producer

Distributor

Marketing

Direct to Retail

Licensing

Full Service Provider

As an established full service provider to the apparel industry, Sunrise showcases a full breadth of capabilities. Through understanding the business needs of each client, we identify the best value-added solution package.

  • Trending & intelligence

  • Design

  • Sampling & Development

  • Merchandising

  • Sales & Distribution

  • Sourcing

  • Manufacturing

  • Branding

  • Marketing Support


Sunrise Management

Meet our Senior Leadership team. A team of seasoned industry professionals leading the Company, with a winning formula of vision, passion, strategy and execution.


Gerard Guez

Gerard Guez

Chairman & CEO

Todd Kay

Todd Kay

Vice-Chairman

Donald Waldman

Donald Waldman

Chief Operating Officer

Rachael Barnard

Rachael Barnard

CEO Seven Licensing and Diane Gilman Jeans

Leta Gandolfini

Leta Gandolfini

President

Sunrise Brands

Taylor Shapiro

Taylor Shapiro

President of Private Label and Seven7 Men’s Divisions


Timeline


1977- The beginning
1978 - Todd Kay
1979 - Hong Kong
1985 - Tarrant Company
1986 - NO! Jeans
1988 - Company Evolution
1991 - Sampling Facility
1996 - TAGS goes Public
1997 - Going Vertical & Buddha Bar
2003 - Seven7 & American Rag CIE
2004 - Seven Licensing Company
2006 - Knits Business
2007 - Lane Bryant Alliance
2008 - ReRock Superdry & LIVE!
2009 - Sunrise
2010 - Ecommerce
2011 - Spirit Of Life
2012 - Acquisition
2013 - Diane Gilman license
2014 - Melissa McCarthy license
2015 - People’s Liberation re-launch
2016 - Eva Longoria Collection launch
2017 - Anderson Silva Spiderkick license
Gerard Guez begins his career in denim with Sasson Jeans.
Gerard Guez and Todd Kay first meet.
First sourcing office opens in Hong Kong
Tarrant Company Ltd. (TCL) is formed in Hong Kong.
Gerard and Todd join forces with first branded venture, NO! Jeans.
Gerard and Todd evolve the business into a manufacturing model with Limited Corp. designing exclusively for Limited Express Stores.
First sampling facility opens in Mainland China.
Company goes public as Tarrant Apparel Group (TAGS)
– Tarrant build an entire vertical manufacturing chain in Mexico.
– Buddha Bar, the hospitality venture between Gerard and partner Raymond Visan, opens in Paris.
– Gerard acquires the Seven7 Jeans license.
– Launch of American Rag CIE as private brand at Macy’s.
– Seven Licensing company is formed to develop the Seven7 Jeans, Marisa K and ReRock brands. New York showroom space is secured in Times Squared.
Seven7 Knits business is created.
Seven7 forms alliance with Lane Bryant for exclusive plus size contract.
– Launch of ReRock Jeans at Express Stores.
– Superdry North American Master License is secured and Los Angeles Pop-Up shop is launched.
– Opening of LIVE! On Sunset boutique in west Hollywood.
Corporate offices are consolidated at 801 Figueroa in Downtown Los Angeles.
– Opening first US Superdry store in New York City.
– Relaunch and brand management of Sasson Jeans in partnership for Wal-Mart.
– Privatization of TAGS and rebranding as Sunrise Brands.
– American Rag renews 10-year exclusive contract for all Macy’s doors.
– Launch of US e-comemrce site SUPERDRYSTORE.com.
– Sunrise Beauty Studio develops American Eagle Outfitters personal care collection.
– ReRock partners wit Express Stores for nationwide marketing campaign.
– Revamp of Fadded Glory collection Wal-Mart.
– Launch of E-Commerce site TAGS.com
– Launch of G.E.T. outwear division.
– Expansion of China development facilities.
– U.S. Superdry store count reaches 5 doors.
– Launch of Abbot + Main with actor Kellan Lutz.
– Seven7 Intimates established.
– Radiant Bag Division established.
– Sketchers Entertainment license secured.
– Gerard Guez receives the City of Hope’s prestigious Spirit Of Life Award.
– Isaac Mizrahi Jeans License is acquired.
– Superdry opens Time Square Flagship store.
– Young & Faded launches.
– Superdry’s 12th store opens on Lexington.
– People’s Liberation license acquired.
Diane Gilman license acquired.
Melissa McCarthy license acquired.
People’s Liberation brand re-launch with men’s line.
Eva Longoria Collection launch
Anderson Silva Spiderkick license acquired

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