Peoples Libiration - Sunrise Brands
The iconic lifestyle brand known for its hand-crafted premium denim

Brand Overview

Founded in 2004, People’s Liberation established itself as an iconic lifestyle brand known for its hand-crafted premium denim line and celebrity connections. Representing freedom of expression and an escape from the norm, the brand continues to speak to the young, fashion-conscious crowd, with independent spirits and a taste for revolutionary denim.

The premium denim line serves as the anchor category for the People’s Liberation brand and is recognized for signature back pocket designs, superior fits, quality construction and hand-crafted washes.