Born on the California coast in 1984, American Rag believes that effortless clothing can also look beautiful and unique. We epitomize a coastal attitude with relaxed collections of mix-and-match pieces. Our designs are both easy to wear and original, featuring vintage-inspired prints and romantic handcrafted details.

 

 

Signature styles from American Rag include free-spirited dresses, denim-friendly tops and sweaters, soft pants and breezy jumpsuits.

 

 

With a fresh, inspiring contemporary women’s collection released each season, American Rag has grown from an exclusive West Hollywood boutique to a full lifestyle brand offered in department stores and other leading chain retailers nationwide.